Live 24 is a young progresive thinking organiziation who can help you realise your marketing potential in and industry where image is everything and you cant aford mistakes with your marketing dollar.

Live 24 was born from the from the passion and desire to deliver quality location production services to the entertainment industry.

Daniel Pedersen the owner and visionary of live 24 started his career as a DJ in the pub and club sceen of Melbourne at the age of 15. With the next 12 years playing in many of Melbourne's great venues he gained the experence of understanding the issues which all corporate, covers and origanal artist & entertainers face with marketing themselves to potential clients. And with this Live 24 was born.

The concept was developed over the next few years from lenthy discussions with many musicans, entertainers, agents, venue managers and promoters to truly understand whatit is all parties need from a Demo product. All of this background information has helper shape our mindset to the way we approach producing the quality video product we offer today.

2006 marked a firm begining for live 24 with the investment of our first serious location audio recording system consisting of broadcast quality equipment to ensure the quality of the product we deliver to our clients. At this time we also invested in our own HDV video cameras to keep the video side of the product on an equal playing feild with the audio quality.